The pilot project of this 24x7 ATM began with the installation of a vending machine at the gate of Amul Dairy in Anand town of Gujarat on Sunday.
“To start with, we plan to set up these ATMs at each of the 1,100 ‘mandalis’ (village-level milk collection centres) in Kheda and Anand districts where we market Amul, Ramsinh Parmar, Chairman, Kheda District Milk Producers’ Union, popularly known as Amul Dairy, told Business Line on Tuesday.
In Anand and Kheda towns, these ATMs will be installed at different public places to enable the consumers to buy milk whenever needed.
He said Amul Dairy is in talks with the Kheda District Cooperative Bank to work out financial aspects of the project.
While Kheda Union, which owns the Amul brand, markets milk in Anand and Kheda district, it is marketed by the Gujarat Cooperative Milk Marketing Federation (GCMMF) elsewhere.
GCMMF is also likely to follow suit after a review of the project.