Through this campaign, Krrish 3 will reach over 50 million people on the first day of launch. Hungama Digital Media claims this will be one of the largest social media launch campaign for a Bollywood movie.
The live video chat will be available on four Facebook pages: Hrithik Roshan's official fan page, the Krrish 3 movie official fan page, the BollywoodHungama.com fan page and the official Bollywood on Facebook fan page. Listeners of Radio City 91.1 FM will be able to ask questions to Hrithik Roshan during this live video chat.
Commenting on the initiative, Rakesh Roshan said, "We are looking forward to unveil the first look of our film, Krrish 3, on Facebook. We want to maximize the potential of social media, reach out to millions of fans the world over and this is the first ever Bollywood film to launch its first look motion poster on Facebook. We are excited that a large number of people will see the first look simultaneously at launch."
Hrithik Roshan said, "I am really excited about chatting with my fans through the Facebook live video chat and eagerly look forward to the big unveiling of the Krrish 3 digital motion poster. I'm a huge believer in the power of social media as it directly involves our fans and supporters, and for a movie such as Krrish 3 it takes the experience to the next level."
Neeraj Roy, MD and CEO of Hungama Digital Media Entertainment, said, "With the launch of Krrish 3's first look on Facebook, we are not only addressing domestic audience, but 1.5 billion south Asians globally. This is just the kick start of numerous of activities we will roll out for the film including music, videos, gaming, etc."