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Hrithik to kick off Krrish 3 campaign on Facebook

Hrithik to kick off Krrish 3 campaign on Facebook
Hungama Digital Media has kicked off the online promotion of the upcoming movie Krrish 3 with a campaign on Facebook. Bollywood superstar HrithikRoshan, who plays the protagonist of the film, will unveil the first look of the film with the motion poster on June 27 at 3pm via a video chat on the world's biggest social network. This will be followed by an unveiling on Instagram at the handle @hrithikroshan.

Through this campaign, Krrish 3 will reach over 50 million people on the first day of launch. Hungama Digital Media claims this will be one of the largest social media launch campaign for a Bollywood movie.

The live video chat will be available on four Facebook pages: Hrithik Roshan's official fan page, the Krrish 3 movie official fan page, the fan page and the official Bollywood on Facebook fan page. Listeners of Radio City 91.1 FM will be able to ask questions to Hrithik Roshan during this live video chat.

Commenting on the initiative, Rakesh Roshan said, "We are looking forward to unveil the first look of our film, Krrish 3, on Facebook. We want to maximize the potential of social media, reach out to millions of fans the world over and this is the first ever Bollywood film to launch its first look motion poster on Facebook. We are excited that a large number of people will see the first look simultaneously at launch."

Hrithik Roshan said, "I am really excited about chatting with my fans through the Facebook live video chat and eagerly look forward to the big unveiling of the Krrish 3 digital motion poster. I'm a huge believer in the power of social media as it directly involves our fans and supporters, and for a movie such as Krrish 3 it takes the experience to the next level."

Neeraj Roy, MD and CEO of Hungama Digital Media Entertainment, said, "With the launch of Krrish 3's first look on Facebook, we are not only addressing domestic audience, but 1.5 billion south Asians globally. This is just the kick start of numerous of activities we will roll out for the film including music, videos, gaming, etc."

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