First broken by Samsung mobile chief JK Shin last night in an interview with Korean news site eDaily in Seoul, the New York launch comes amidst high demand from U.S. carriers for the new phone, Shin told the Korean site.
"We were bombarded with requests from U.S. mobile carriers to unveil the Galaxy S IV in the country," Reuters quotes Shin as saying to eDaily.
Samsung's Galaxy S III is one of the nation's two most popular smartphones, perpetually duking it out with Apple's iPhone line since its launch on all the major U.S. carriers last year.
The invite is an amusing puzzle. It comes in a black envelope with the familiar "Unpacked" logo on the front. Open the envelope to get a piece of black cardboard that opens up into a cube. Inside the cube, there's a plastic card with a QR code on it. Scan the QR code to go to unpacked2013.com, where you enter a code number to see your invitation.
The Galaxy S IV is rumored to have a 4.99-inch, 1080p screen, an Exynos 5 eight-core processor, 2GB of RAM, a 13-megapixel rear-facing camera, and 2-megapixel front-facing shooter. Rumors further claim the device will run Android 4.2.2 Jelly Bean out of the box.
The Galaxy S IV launch overshadows Samsung's news from MWC, of the Galaxy Note 8 tablet. The announcement comes just as Samsung's major domestic rival, LG, unveiled a half-dozen new phones including a flagship "phablet," the LG Optimus G Pro.