Online job demand rises marginally

After two consecutive months of decline, recruitment activities in India witnessed a moderate improvement in July, a survey by job portal monster.com says. The Monster.Com's employment index, a monthly gauge of the country's online job demand, rose by 2 points (1.58%) to 128 in July, from 126 points in the previous month.

On an year-on-year basis, the index level has risen by 4% from 123 points recorded in July 2011. "Monster Employment Index growth trend reflect the cautious approach of employers amid the current economic scenario," Monster.com managing director for India, Middle- East and South East Asia Sanjay Modi said.

A sectoral analysis showed that even amid tough economic conditions, hiring in sectors including healthcare, advertising, tourism, media, logistics and shipping continued. The employment index is an indicator of monthly online demand for jobs.

It is based on a real-time review of employer job opportunities culled from a large, representative selection of online career outlets, including Monster India. The month saw an increase in demand for technically qualified professionals in customer service, engineering, senior management, marketing & communications, health care, logistics, hospitality, legal and in the arts and creative field.

In terms of cities, out of the 13 under review, only Mumbai saw a decline in online demand for jobs. In Hyderabad, Kolkata and Chandigarh demand remained unchanged while it increased in the rest of the cities being monitored.