Google Rebrands and Renames Android Market to Google Play

The Android Market has slowly evolved to become much more than a place for vending Android applications, and today Google announced that it is rebranding the Android Marketplace to the somewhat more service-agnostic Google Play. It's a move that is sure to solicit some heated and perhaps valid opinions, given the solid foundation and mindshare that Google has carved out with the Android Marketplace brand to date.

The rebranding also comes alongside a new logo, new URL (play.google.com) and an update to the Android vending (market) APK in the coming days. Google has been trying for some time to emphasize that Android Market is more than just Apps, as the store now is the first party repository for Apps, eBooks, Music, and Video, and moreover not just limited to Android devices. Google will roll out an OTA market update to devices running Android 2.2 or higher starting today and in the upcoming days. We'll be on the lookout for this update and will update with screenshots as soon as that new vending APK hits.