When it comes to sending greetings through SMS, New Year's eve has become passé and occasions such as Valentine's Day and Friendship Day are gaining in popularity going by data released by Bharti airtel.
According to the findings of airtel Mobitude 2010, Diwali was the most popular even in 2010 followed by Dusshera and Friendship Day.
Of the 90 billion SMSes exchanged on airtel's network through the year, the maximum number was recorded at 12 billion on the occasion of Diwali. New Year's day was at the top in 2009.
Mobitude maps mobile phone usage trends across the country based on a detailed analysis of data capturing all downloaded content by airtel mobile users.
In the entertainment space, songs from Dabaang were on the top of the Indian mobile charts with Munni Badnaam Hui and Tere Mast Mast Do Nain at number one and two in the full songs downloaded category.
In Bollywood segments, Katrina Kaif and Salman Khan ruled in the categories of images downloaded. Despite several new entrants in the Bollywood world – Deepika Padukone and Ranbir Kapoor were the only new comers to feature among the top 5 categories. Amongst sportstars (Male) – Sachin Tendulkar was clearly India's favourite, followed by Indian cricket team captain M.S.Dhoni.
In the sportstars (Female) Sania Mirza maintained the number one position closely followed by international stars. According to the survey, 25 million images and wallpapers were downloaded by airtel mobile users in the last one year.
Mr Atul Bindal, President – Mobile Services, Bharti airtel said, “Today, people across India are increasingly relying on the mobile platform as their source of entertainment and information from songs, videos, wallpapers to applications. The findings of airtel Mobitude 2010 are a true manifestation of what appeals to the Indian masses.”