- Expanded product inventory: While many of you have had success referring one of Google products, some of you weren’t able to find a product that fit the context of your site. Referrals 2.0 offers products from thousands of AdWords advertisers, so you can find the right ads for your sites.
- Category and keyword targeting: With thousands of products available, it can be difficult to decide which ads will perform best on your site. That’s why Google give you the option to refer products by category and keyword. You can narrow down the types of ads you want to display and let AdSense figure out which ones will perform best on your site. Whether you want ads for a specific category, advertiser, or product, referrals 2.0 will give you the control to decide.
- Ad unit optimization: It can be tricky picking the best ads for your site, so Google included ad unit optimization for referrals. When you create a new referral ad unit, simply select the Pick best performing ads option. We’ll then compare your selected ads to other relevant ads, and serve the ads to perform best on your site.
- Better targeting for pages with multiple themes: With standard contextual targeting, ads may not match up directly with the text around them if there are a number of themes on the page. With referrals, you can select unique “keywords” for each ad unit to narrow the targeting directly to the theme you want. Better targeting means higher earnings for your site.
- Greater compensation for high-quality traffic: Since referrals are paid on a cost-per-action (CPA) basis, your traffic matters. If the traffic you send to advertisers is more likely to turn into a completed sale or lead, you will earn more with referrals.
- Add your seal of approval: Unlike AdSense for content ads, Google program policies allow you to make specific references to referral ads on your site. If you endorse the product that you are referring, feel free to let your users know. By adding your personal review of the products you refer, you can help your users make more informed choices.
To get started with referrals, click the AdSense Setup tab in your account, then click Referrals. If you don’t see referrals 2.0 right away, please check back in a few days, as the feature will gradually become available in all accounts over the next few weeks. Please also keep in mind that for some languages, advertisers are just getting started so ad inventory may be limited at this time. We encourage you to check back frequently to see new offers.
Source : Inside Adsense
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