"We are targeting a significant number of new users joining the Samsung family. This not only offers an 18-month EMI programme but also an Easy Buy Back, which will help users upgrade to newer models," Samsung Mobiles and IT's Country Head Vineet Taneja said in a statement.
The smartphones covered under the 'Stay New' scheme are Galaxy Note 3, Galaxy Note 2, Samsung S4, Samsung S4 Mini, Samsung S3, Galaxy Tab 3 and Galaxy Tab 10.1.
The company has tied up with HDFC Bank, ICICI Bank, Citibank and Standard Chartered for this program. Customers can buy any of these smartphones through these banks' credit card and avail of 18-month instalment scheme, at applicable interest rates.
The scheme will be rolled out in stores across the country from January 1 to March 31. Ingram Micro, distributor of Samsung gadgets, has facilitated the buy back scheme for upgrading mobile device. Under this scheme, users can sell their Samsung devices by calling up Ingram Micro within 6-12 months of purchase so as to upgrade their phones.