The latest addition in Idea's Aurus series of 3G smartphones, the Aurus 4 features 4.5-inch display, 1.3 GHz dual-core processor running on Android Jelly Bean, 1800 mah battery and 5MP primary camera with video calling facility, Idea Cellular said in a statement.
"The young and savvy youth of India has a huge appetite for content on mobile, but is deterred due to highly priced smartphones in India. Idea is bridging this gap by offering 3G smartphones packed with high-end features at relatively low price," Idea Cellular chief marketing officer Sashi Shankar said.
Recently, Idea had launched its five-inch smartphone 'Ultra'. The company has previously sold over six lakh devices from a dozen models in the 3.5-inch, four-inch and 4.5-inch categories in the Indian market.
Idea Cellular will retail the new handset through its own retail and service outlets across major 3G markets -- Gujarat, Maharashtra & Goa, Andhra Pradesh, Madhya Pradesh & Chhattisgarh, Kerala, UP West & East, Haryana, J&K and HP.
Idea Cellular has more than 128 million subscribers in the country.