The Budget iPhone
And despite Jony Ive’s history of chromatic restraint, the budget iPhone concept, based on months worth of leaks and speculations, is not his first foray into unalloyed bright colors. Ive was in fact the mastermind of the original iMac G3, that came in five colors of (what even seemed at the time to be) dubious sophistication. The “i” in the name stood for the internet and the new Macs were billed as “The most colorful way to the internet” in 1998. The design was charming, perhaps, in the way that the VW Bug has been, but its bulbous bright colors did not become hallmarks of Apple’s future products.