Everyday, millions of shoppers use Google search to research and discover products to purchase online and offline, and this new format connects users to product-informationlooks, price and brands, Google India said in a statement.
Product Listing Ads will appear on shopping-related queries on Google.co.in. This feature will initially be placed on the right-hand side of the search results page above text ads, and it will be labeled as 'sponsored', it added.
This ad format will help users easily find and compare relevant products and their prices to fine-tune what they are looking for, the statement said.
Product Listing Ads are a great opportunity for merchants to present their business and promote their products to interested shoppers as well, it added.