The new smartphone is being launched in association with cellular operator Idea with an aggressive 3G pack with 1GB 3G data and 3 months of Idea TV. The package charges Rs. 261 on prepaid, and Rs. 259 for post customers in the country.
The Alcatel One Touch Idol Ultra smartphone features a 6.45 mm soft touch frame, which makes it the slimmest phone in its category. The model weighs just 110 grams and this makes it the lightest smartphone in its category.
Albert Wong, Head – APAC, ALCATEL ONE TOUCH said, “India is a key strategic market for ALCATEL ONE TOUCH, poised towards high growth trajectory. In line with ALCATEL philosophy of enhancing the mobile entertainment experience and offering pioneering technology firsts to the consumer, today we are launching the slimmest and lightest smartphones in India.”
He also said that the smartphone will be launched with an exclusive partnership with Marvel’s Iron Man 3 and this indicates the popularity of One Touch Idol and Idol Ultra.