Idea Ivory will be available on the market for Rs. 7,390 in two colour options - Black and White. To sweeten the deal, Idea is offering 1GB of 3G data every month for first 3 months along with subscription to Idea TV for a one-time charge of Rs. 261.
The company has also pre-loaded some popular apps such as Facebook, Twitter, Music Video Player, documents to go, etc. on this smartphone.
Speaking on the occasion, Rajat Mukarji, Chief Corporate Affairs Officer, Idea Cellular said, "Devices play an important role in enhancing service experience for the user, and has been a key component of Idea's 3G growth strategy. Idea Ivory, based on the latest Android 4.0 OS, and all other previous 3G smartphones, have been affordably priced to propagate data usage amongst mass consumers. Idea's continuous focus on enhancing consumer experience, and understanding and providing support to user(s) needs and requirements in the relatively new and emerging service area such as 3G, has enabled us to become the most associated brand with 3G and data."
Idea Ivory is the fifth 3G Android smartphone by this telecom operator in the Indian market. The other smartphones in the portfolio include Idea Aurus, ID 918 and Idea Blade. Idea Cellular also claims that it has already sold more than 2.25 lakh devices so far and is looking to strengthen its position with the launch of Idea Ivory.
Key specs of Idea Ivory:
- 3.5-inch screen
- 1GHz processor
- 512MB RAM
- 4GB internal storage
- 3.2-megapixel front camera
- Dual-SIM (GSM+GSM)
- 3G and Wi-Fi
- 1300mAh battery
- Android 4.0 (Ice Cream Sandwich)