According to a Ministry of Communications notification, mobile users can send a maximum of 20 SMSes at one go and 25 kb of data through mobile phones from Thursday.
The home ministry had banned bulk SMSes and MMSes from August 17 to prevent spread of rumours which had led to mass exodus of northeastern people from certain states. The Ministry has asked Department of Telecommunications to implement the order through telecom operators.
Meanwhile, the Internet and Mobile Association of India (IAMAI) urged the government to lift the ban on bulk SMSes as it was affecting the business of many firms, mainly small and medium enterprises.
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