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Samsung unveils 3 new smartphones

Samsung has announced the launch of three new smartphones in the Samsung Wave family; the Samsung Wave II (Model: S8530), Samsung Wave723 (Model: S7233) and Samsung Wave525 (Model: S5253).

All are based on Samsung’s own Bada smartphone platform, an open-source operating system incorporating the latest innovations in mobile communications and on-the-go entertainment.

These three new products combine advanced functionality and intuitive usability with features giving users a smarter way to stay connected on the go. The Samsung Wave family offers users greater choice as they optimise and customise their personal smartphone experiences, a statement said.

The heart of the Samsung Wave family is easy access to an application eco-system known as Samsung Apps, and seamless social networking features while the new range marks the next stage in Samsung’s strategy to democratise the smartphone market.

“The new Wave family is testament to Samsung’s continuing commitment to deliver a smartphone for every lifestyle,” said Stephen Jun, head of Mobile Division at Samsung Electronics.

All three new smartphones allow users to access a mass of apps choices from various categories, including games, entertainment, news, music/video, health/life, social networking, reference, productivity, e-book, utilities, quickly and easily with just a single touch of the home screen.

The Wave devices can also serve as complete media centres, offering rich, entertainment experiences on-the-go with a 3.5mm ear jack and an intuitive menu for music and other content.

The Samsung Wave family has also been designed for those who take socializing seriously, by seamlessly integrating one's email, IM, SMS and social networking sites on the device. It also comes with pre-installed Facebook and Twitter apps.

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