Oct 20, 2010

Micromax Launches 'Lightest Touch Phone'

We know that biggies like Sony Ericsson and Motorola are having a tough time tapping the Indian mobile phone market, while Indian brands like Micromax are making it even tougher for them.

To add more glamor to its already "bling" collection, Micromax has tied up with Israel-based modu ltd. to bring modu T, a 3.5G touch phone that was awarded the Guinness World Record for being the lightest touch phone in the world. The modu T has a 2.2-inch touch screen and a memory card with 2GB memory capacity that can be extended up to 32GB.

The phone comes with web access, Instant Messaging, direct links to different social networks, a built in FM radio, GPS, music player. modu T includes a wide variety of applications such as; YouTube, Google Search, Twitter, Facebook, Flickr, TuneWiki, eBuddy, Snaptu & operates on Qualcomm's Brew operating system.

The phone comes with two jackets, which when connected, add new features to the phone. The "camerafy" jacket converts the phone into a camera with a 5 megapixel resolution and LED flash. Alternatively, you can also "sportfy" your modu T phone and instantly turn it into your exercise companion. Micromax said it is working with modu to introduce more fy devices in the near future to make the phone multi functional.

Micromax said it is targeting "the aspirational" segment of Indian consumers, who are the early adopters of technology and passionate about electronic gadgets.

The modu T phone will be available in India from October 22. It will come pre-bundled with a 2GB memory card and both fy jackets as a launch promotional offer. The phone is priced at Rs. 12,500.

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