UK-based telecom products company, Binatone has ventured into the Indian Market with the launch of its Touch Tablet at an entry-level price of Rs 9,000.
The all new Home Surf Touch tablet, which is almost as slim as the iPad, runs Android 1.6, has an 8-inch resistive screen, Wi-Fi, 2GB onboard storage, 128MB RAM and is powered by an ARM 11 667MHz processor.
"We are committed to breaking the barriers of technology reaching the masses. At Rs 9,000, the tablet is less than half that charged by other Android devices available in the market today," said Sat Murthi, Executive Vice President, Binatone India. "Our products are specifically Indianised with special features like audio boost, power saver and Binatone Zone, which all have been carefully market researched and implemented to address the specific Indian needs."
Binatone plans to invest `50 crore in the next 12 months in technology, product development and marketing. "Our India software team based out of Bengaluru is developing several new products keeping in mind the challenges of the Indian market. For instance, we are currently working on developing a mobile handset with solar charger to address the frequent power outages in rural markets. Soon we will also launch low-cost 3G handsets," informed Murthi.
Binatone supplies various telecom products to the telecom companies and is the official licensee partner of Motorola in North America with complete product management and marketing undertaken for Motorola branded digital cordless phones, digital photo frames and digital baby monitors. The company claims to have a group turnover of more than $500 million.
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